2 Essential Ways To Link Your Social Media Presence To Your Website

link your social media

Your social media presence online can bring your business to the next level.

However, simply just having a Twitter or Facebook will not cut it.

In order to fully benefit from these traffic generating platforms, you need to link your sites back to your blog. It seems obvious, but more than 40% of businesses are NOT doing this.

In this post, I will explain to you how you can link your social media presence sites back to your website so you can increase your exposure. Potential customers can learn more about your brand, or even purchase your products.

Let’s begin.

 

The Power of Share Icons

Your blog’s content is what will keep readers coming back. Adding these little powerful icons on your website will increase your chances of someone sharing your article. The average human being is lazy & needs something simple in order to take initiative. With 1-2 clicks, your content can easily be seen by millions.

If you don’t include these share buttons, you’re losing out on a huge amount of potential engagement.

The top areas to insert these would be:

  • eBooks
  • Images
  • Videos
  • Blog Articles

Below is an example from Mashable. One article has the share buttons, and the other shows them without.

link social media presence

Imagine yourself viewing this on your computer or mobile screen. Let’s say you really enjoyed reading it, and believe that others should too.

The image on the right allows you to share it via any platform. Within a couple minutes, your content is viewable by a targeted audience.

Looking at the left image leaves you in a stagnant position. What’s next? How do I share this?

Including share buttons is extremely important. Eliminate these questions by giving your audience a way to share it.

 

One Link Back To Your Site Isn’t Enough

This tip is the most important one, in my opinion.

Getting people to read your content is your main goal, right?

Majority of the top social media platforms provide a link section for you. You should be linking your main website to EVERY platform.

Twitter, Facebook & Instagram allow you to insert a link to go along with your bio section.

Here is an example by Neil Patel, founder of CrazyEgg, inserting a link on Twitter:

Image result for twitter bio example for link

Notice how he not only includes his mentions, but the link to his main website is visible for everyone to see.

This is a perfect example on how to utilize your link section on Twitter.

Let’s take a look at how Instagram works now:

Image result for instagram bio link example

  1. Navigate to your homepage on Instagram.
  2. From there, click “edit profile.”
  3. There will be a section where you can submit your “website” link.
  4. Insert your link, and then click Done.
  5. Your profile will now show your website link after your initial bio section. 

It takes literally 30 seconds to perform these tasks. If you run an eCommerce website, you should without a doubt be using Instagram to showcase your products.

Giving people an extra link to your main website will increase your potential sales in the long run.

Last but not least, Facebook:

Image result for add website url on facebook

This example demonstrates how to edit your “About” section.

  1. To add your website URL, click “Edit” under your Contact Info. 
  2. Enter your preferred website URL.
  3. Once you submit your changes, everyone can view your link. 

If you own a seperate business page, adding your link is vital to gaining more organic traffic.

The goal is to get people to click on your website link, which can ultimately grow your fan base.

 

In Conclusion

Now it’s your turn!

These simple tips can grow your social media presence, and business exposure in the long run if you apply yourself.  Keep in mind that these key processes need to be repeated multiple times, on a daily basis. Add social share buttons at the end of every post you publish, as well as on the sides of your website.

What about you? Do you implement these widgets on your website? If so, has it improved your engagement rate?

Please comment below to share your thoughts!!

 

 

 

 

Web Hosting Software Review: HostGator

 

Image result for hostgator


The web hosting giant known as HostGator is here to stay.

When it comes to creating a website, you are required to have a web hosting program that can get you going.

That’s where HostGator comes in.

After using this software myself for a year,  I have decided to write my own product review about it.

I will list the pros & cons at the end of the article, hopefully helping you be able to decide if this would be right for you.

Let’s take a look.

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Why HostGator over competitors?

  1. Their support system
  2. Free incentives
  3. Affordable monthly premiums with unlimited domains
  4. Ease of installing plug-ins

5-Star Support System

Let’s say you purchase a product. A couple of days later, it breaks. What is the first thing you do?

Give the customer service department a call? Doubt begins to sink in as you wait on hold for 30 minutes, and then you immediately regret purchasing this item.

My point is, regardless of the product or service, a customer support system is the backbone to your company.

With HostGator, you get 24/7 support via:

  • Phone
  • Email
  • Chat

I remember a specific event when I was trying to transfer an existing domain over to HostGator. I must have missed a key step, but after logging in to the chat help line, a representative responded to me within 5 minutes!! I was back up & running quickly, allowing me to stay on my deadline schedule for that day.

I know a couple of web hosting programs that don’t offer a phone number to call at all. Email is their preferred method of contact, but what if you have an immediate concern?

 

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Everybody loves FREE!

Signing up for their extremely cheap plans come with a couple of benefits at no extra cost to you.

These would include:

  1. Free website builder along with tools 
  2. Unlimited bandwidth 
  3. Unlimited disk space
  4. Free domain transfers (this one is awesome.)
  5. Over 4,000 website templates 

 

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Affordable Plans

Below you can see the monthly prices, all of which include the free benefits (and domains) mentioned above.

Image result for hostgator monthly prices

 

I highly recommend the business plan if you’re serious about managing your website. You can request your toll-free number straight from the cPanel too! Each plan is quick & easy to understand with support one click away! 

HostGator puts a lot of money into their systems. In fact, they spent nearly 100,000$ on testing web hosting services just so we could have the best to work with. 

The hatchling plan is the only one that limits your number of domains, but for only a dollar more, you can increase that to an unlimited amount.

 

1-Click Installs

When it comes to installations, people want it done fast & effortless as possible. WordPress is one of the big services that you can install straight from HostGator.

To help you grasp it more efficiently, watch this useful video on how it’s performed: 

With WordPress, you can install hundreds of more plug-ins to your site. Although it does require a little bit more knowledge than the average beginner, HostGator comes packed with tons of extra bonuses that would normally cost you somewhere else. 

What Are Others Saying?

HostingAdvice.com

Ryan Frankel

 

HostGator, founded in 2002, has long been in the hosting industry. With over 90% customer satisfaction and 12,000 servers under management, they are one of the largest and most well-known web hosts. They offer dedicated and VPS options for customers whose sites grow to require the extra power.

Hostgator has been outstanding in term of server reliability. Personally, I have been with the Gators for the past 7 years (2008 – 2015) and I have to say their uptime record is remarkable.

PCMAG

Jeffrey L. Wilson

 

The feature-packed HostGator gives you all the tools to craft attractive, functional websites.

 

Art of Blog
Nick Reese

 

Overall, [HostGator is] an ideal source for shared web hosting and VPS solutions for bloggers or anyone else. The WordPress support and installation is easy, and the buy-what-you-need approach makes HostGator one of the most appealing options on the market.

WhoIsHostingThis

Claire Broadley

 

It’s rare to find such a large hosting company that readily offers efficient live chat, email and phone support for free. The added extras, such as the eNom account and affiliate program, make them an ideal choice for a new business that’s looking to grow or white-label. All in all, they offer a rounded feature set for a good price with a whole host of extra features to keep loyal customers happy.

NateShivar.com

Nate Shivar

 

HostGator promises 24 x 7 x 365 service – and they actually delivered. I was transferring a development site from my HostGator account to my client’s host – and was having a technical problem (turned out to be a misstep I had taken) at 2am. I logged in on chat – and yep, got my questions answered right away. Fabulous.

 


 

In Conclusion

I would like to list the pros & cons along with my final opinion on it. HostGator has its advantages & disadvantages, but in the end, there was one key factor that attracts me & hundreds of other users.

                               Pros                                                                                         Cons                                                                                                                    

  1. Reliability & Support (my key deciding factor)                  1. Higher premiums
  2. Free bonuses                                                                                   2. One Domain With Hatchling Plan
  3. Free website builder 
  4. No long-term contracts
  5. Easy WordPress installation

Well, I hope this review gives you a more definitive choice on the web hosting plan, HostGator. If you’re looking for an excellent support team & fast loading times, HostGator will keep you running with no problems!

 

Follow me on Twitter: @bradwhitaker007

 

 

The Definitive Guide On Why Businesses Need Social Media [Infographic]

Image result for social media

When it comes to growing your business, social media should be at the top of your list. Whether it be any of the social media platforms, the amount of unique users you can reach is basically unlimited.

This infographic will cover 4 of the major social media sites, and explain why you need to take advantage of them. From driving targeted traffic, or building a relationship with customers, increasing your sales & brand awareness starts with this.

After reading this post, you will be able to determine which social media applications can work best for your business. Try using one to two at time if you’re just starting out, as diving into all at once can decrease your potential engagement.

According to Statista, an estimated 2.3 billion actively use the internet. 

That’s more than 1/3rd of the entire population. 

Image result for number of businesses using social media 2016

As you can see above, all sizes of businesses are continuing to use social media to increase brand recognition.

Let’s take a look at each platform & how it can benefit your business:

Twitter

Other key advantages include:

#.1) Spy on your competition.

#2.) Marketing is FREE.

#3.) You can track analytics. 

#4.) If you’re really trying to gain exposure, try Twitter Ads

[RECOMMENDED: 4 Valuable Reasons Twitter Can Benefit Your Business]

Image result for twitter benefits

Facebook

This social media giant has over 1 billion active users. I highly recommend starting with this platform, and here is why:

#1.) Laser focused ad targeting

#2.) Its’ FREE marketing

#3.) More than 75% of active users are outside the U.S. (builds global outreach)

[BONUS: 4 Powerful Benefits Of Facebook Advertising For Your Business]

Facebook for the Needs of Your Small Business-compressed

YouTube

Video marketing is rapidly increasing in popularity. YouTube allows you to reach targeted audiences quickly in many ways:

#1.) More than 4 billion video views PER DAY.

#2.) Your Google rank can increase, improving SEO. 

#3.) The ability to re-purpose your content isn’t difficult.

#4.) You can leverage events and promotions within seconds.

Image result for youtube benefits

LinkedIn

LinkedIn is the new Facebook for businesses. Companies rely on this platform to search for potential employees too. Revenue growing guru, Neil Patel, says that LinkedIn is his #1 platform for promoting his companies to gain exposure.

Let’s take a look at why this is:

#1.) You can showcase your latest services & products you plan to promote. 

#2.) Like Twitter, you can also keep track of your competitors.

#3.) Your content can be seen by millions of users, also increasing organic SEO.

Image result for linkedin benefits

In Conclusion

Image result for businesses using social media

Compare your business to the chart above. Where would you consider to be at?

What about you? What social media platforms do you use most for your business/website?

Is there anything else you’d like to add?

I hope you enjoyed this post, and are now able to determine which ones will work best for you.

Please comment below with your thoughts, comments & concerns!!