Twitter utilization is gaining momentum by the hour. With over 430,000 new users signing up each day, now is the time to get your piece of this pie. Businesses that implement this social media giant are already ahead of the game.
For the newbies out there, knowing where to start can be an issue of its own. Do you ask everyone for a follow back? What about those pushy users that grill you with annoying tweets about how their product can make you rich overnight? Should you be doing these same things to gain credibility?
This might work for people who have already purchased products from them, but for most, it is simply frustrating. Don’t make the same mistakes other companies have made.
Before you try being a Twitter guru, take a look at these 3 effortless ways to stop failing at Twitter:
Stop Looking For Just Sales
Imagine yourself being in the market for a car. You know you have to somehow look around the dealerships without getting bombarded by those pushy sales associates. They all have a negative stigma surrounding them, due to their aggressive (and annoying) tactics. Please don’t be this person. You will lose followers fast.
Instead of trying to make a quick buck, consider 2 things first:
- Informing your customer will add way more value to your product.
- Promote items that you are familiar with yourself.
When you educate your consumers about your inventory, this creates an impact on them. People fear what they don’t know, so explaining WHY & HOW opens up a whole new opportunity for you & potential buyers. When you come off as knowledgeable in your field, clients are more inclined to do business with you.
Being familiar with a certain good or service you use adds extreme meaning to what you’re trying to accomplish. I cannot stress this enough. Buyers can see right through you when you’re viewing them as another commission check. Sure, cashing in on quick sales are great & all, but if you build a relationship with them, they will continue to come back.
Include Pictures & Videos
Incorporating images and video clips can help you stand out from your competition. In fact, tweets with photos drive much higher engagement across all metrics. I have personally used a website called pixabay.com. You can choose from over 740,000 images all at no cost. There are multiple categories to browse through, giving your image a distinct look.
Here is a list of three different types of media you can choose to stand out:
Mix & match them all, or only use one, it’s up to you. Twitter also has a new feature where you can attach more than one image to your tweets. Make them pop out. Think about links you click on yourself. Try adding a comment with your images, as tweeting it with no caption tends to gain less attention.
Neil Patel’s Blog demonstrates a perfect layout on each of his posts, inserting quality images that grab your attention. A lot of the top internet marketers use at least one type of media in majority of their articles. There is tons of information to help you stop failing at twitter as well.
Try To Tweet Content More Frequent
Most Twitter users ignore some of their tweets, especially if they have a large amount of followers. Notoriously scrolling through your feed becomes natural, and sometimes quality information is overlooked. Try to spread it out a little bit so people outside the United States can engage as well.
The easiest way to monitor which tweets receive the most impressions, is by using your twitter analytics. You can view them by clicking on view profile while on your desktop dashboard. It is common for people to schedule their tweets with their same information, as it can benefit you in 2 ways:
- You can reach different time zones increasing engagement
- People who missed it the first time may see it now
Global outreach is important on Twitter if you’re operating a business. You can gain revenue from expanding your demographic areas of production. Canada, Asia, Australia, and the United Kingdom all have thousands of active users themselves. Learn more here about international engagement.
What About You?
Which methods would you suggest to stop failing at Twitter? Are they working so far?
Please chime in on the comments section below to let us know your thoughts! I hope you enjoyed this blog post!
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