The Definitive Guide On Why Businesses Need Social Media [Infographic]

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When it comes to growing your business, social media should be at the top of your list. Whether it be any of the social media platforms, the amount of unique users you can reach is basically unlimited.

This infographic will cover 4 of the major social media sites, and explain why you need to take advantage of them. From driving targeted traffic, or building a relationship with customers, increasing your sales & brand awareness starts with this.

After reading this post, you will be able to determine which social media applications can work best for your business. Try using one to two at time if you’re just starting out, as diving into all at once can decrease your potential engagement.

According to Statista, an estimated 2.3 billion actively use the internet. 

That’s more than 1/3rd of the entire population. 

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As you can see above, all sizes of businesses are continuing to use social media to increase brand recognition.

Let’s take a look at each platform & how it can benefit your business:

Twitter

Other key advantages include:

#.1) Spy on your competition.

#2.) Marketing is FREE.

#3.) You can track analytics. 

#4.) If you’re really trying to gain exposure, try Twitter Ads

[RECOMMENDED: 4 Valuable Reasons Twitter Can Benefit Your Business]

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Facebook

This social media giant has over 1 billion active users. I highly recommend starting with this platform, and here is why:

#1.) Laser focused ad targeting

#2.) Its’ FREE marketing

#3.) More than 75% of active users are outside the U.S. (builds global outreach)

[BONUS: 4 Powerful Benefits Of Facebook Advertising For Your Business]

Facebook for the Needs of Your Small Business-compressed

YouTube

Video marketing is rapidly increasing in popularity. YouTube allows you to reach targeted audiences quickly in many ways:

#1.) More than 4 billion video views PER DAY.

#2.) Your Google rank can increase, improving SEO. 

#3.) The ability to re-purpose your content isn’t difficult.

#4.) You can leverage events and promotions within seconds.

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LinkedIn

LinkedIn is the new Facebook for businesses. Companies rely on this platform to search for potential employees too. Revenue growing guru, Neil Patel, says that LinkedIn is his #1 platform for promoting his companies to gain exposure.

Let’s take a look at why this is:

#1.) You can showcase your latest services & products you plan to promote. 

#2.) Like Twitter, you can also keep track of your competitors.

#3.) Your content can be seen by millions of users, also increasing organic SEO.

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In Conclusion

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Compare your business to the chart above. Where would you consider to be at?

What about you? What social media platforms do you use most for your business/website?

Is there anything else you’d like to add?

I hope you enjoyed this post, and are now able to determine which ones will work best for you.

Please comment below with your thoughts, comments & concerns!!

 

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