Your social media presence online can bring your business to the next level.
However, simply just having a Twitter or Facebook will not cut it.
In order to fully benefit from these traffic generating platforms, you need to link your sites back to your blog. It seems obvious, but more than 40% of businesses are NOT doing this.
In this post, I will explain to you how you can link your social media presence sites back to your website so you can increase your exposure. Potential customers can learn more about your brand, or even purchase your products.
The Power of Share Icons
Your blog’s content is what will keep readers coming back. Adding these little powerful icons on your website will increase your chances of someone sharing your article. The average human being is lazy & needs something simple in order to take initiative. With 1-2 clicks, your content can easily be seen by millions.
If you don’t include these share buttons, you’re losing out on a huge amount of potential engagement.
The top areas to insert these would be:
- Blog Articles
Below is an example from Mashable. One article has the share buttons, and the other shows them without.
Imagine yourself viewing this on your computer or mobile screen. Let’s say you really enjoyed reading it, and believe that others should too.
The image on the right allows you to share it via any platform. Within a couple minutes, your content is viewable by a targeted audience.
Looking at the left image leaves you in a stagnant position. What’s next? How do I share this?
Including share buttons is extremely important. Eliminate these questions by giving your audience a way to share it.
One Link Back To Your Site Isn’t Enough
This tip is the most important one, in my opinion.
Getting people to read your content is your main goal, right?
Majority of the top social media platforms provide a link section for you. You should be linking your main website to EVERY platform.
Twitter, Facebook & Instagram allow you to insert a link to go along with your bio section.
Here is an example by Neil Patel, founder of CrazyEgg, inserting a link on Twitter:
Notice how he not only includes his mentions, but the link to his main website is visible for everyone to see.
This is a perfect example on how to utilize your link section on Twitter.
Let’s take a look at how Instagram works now:
- Navigate to your homepage on Instagram.
- From there, click “edit profile.”
- There will be a section where you can submit your “website” link.
- Insert your link, and then click Done.
- Your profile will now show your website link after your initial bio section.
It takes literally 30 seconds to perform these tasks. If you run an eCommerce website, you should without a doubt be using Instagram to showcase your products.
Giving people an extra link to your main website will increase your potential sales in the long run.
Last but not least, Facebook:
This example demonstrates how to edit your “About” section.
- To add your website URL, click “Edit” under your Contact Info.
- Enter your preferred website URL.
- Once you submit your changes, everyone can view your link.
If you own a seperate business page, adding your link is vital to gaining more organic traffic.
The goal is to get people to click on your website link, which can ultimately grow your fan base.
Now it’s your turn!
These simple tips can grow your social media presence, and business exposure in the long run if you apply yourself. Keep in mind that these key processes need to be repeated multiple times, on a daily basis. Add social share buttons at the end of every post you publish, as well as on the sides of your website.
What about you? Do you implement these widgets on your website? If so, has it improved your engagement rate?
Please comment below to share your thoughts!!