4 Reasons Why Twitter Can Be Beneficial For Your Business

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313 million active users.

That’s the amount for Twitter as of early 2016.

Tons of business owners are turning to this app to search for potential prospects. Even with Facebook & Instagram in the mix, you can & should utilize this as soon as possible.

Using the right tools can help you be successful from the start. Track analytics, or learn how to schedule your tweets for more engagement. Every company wants to stand out and be the best.

In a recent survey, 56% of people admitted to not using Twitter simply just because they don’t know how to. If you’re trying to gain exposure for your business, starting with Twitter is a great first step.

Let me help you out. Follow me on Twitter so I can show you personally how to get started.

But first, check out these 4 reasons why Twitter can benefit your business:

 

1. You Can Market Yourself

As an owner of your corporation, creating a brand for yourself should be the most important priority. Thriving in a market that’s already saturated requires extreme dedication & hard work.

Luckily, marketing yourself via Twitter has great benefits:

  • You can promote your website or blog by adding your domain URL in the bio section.
  • Ability to share (retweet) other people’s content for others to see which can lead to more conversions.
  • Engagement is simple, as your followers can be on another continent. (World wide outreach is important).
  • It’s free & mobile friendly.

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2. Engagement With Customers

The main reason you should join Twitter for business is to establish trustworthy relationships with your customers. Gaining their trust should be a goal of yours because that can lead to future sales. A couple efficient ways to interact on Twitter would be:

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3. Your Sales Can Go Up

Twitter is not only a social media platform for quick updates anymore. The amount of sales produced from promoted tweets continues to increase year after year. Ad campaigns produced a 29% lift in leads who chose to explore a product further after being exposed to promoted tweets.

 

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Tip: Mobile users account for around 80% of advertising revenue, so be sure to make your website mobile friendly. 

Promote yourself daily and add a link of your blog or website in your bio section so you can attract more leads. 44% of users log on to browse for products and services, and yours can definitely be the next one they’re looking for!

 

4. Updating Continuously

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If you look at all the top companies on Twitter, chances are they have frequent updates being tweeted on their promotions and sales taking place. This is key to increasing engagement. Keep your customers posted DAILY on what they can look forward to.

Share content that is informative for your viewers so they can begin to trust you. Once you’ve gained their trust, they will continue to come back to your website or blog.

Holidays are a great time to promote your products, as consumers are looking for the cheapest and most reliable items to purchase. Start a deal when the holiday season starts, and then send out tweets with links so they can take advantage of them.

 

Give It A Shot!

Do you have Twitter? If not, you can still sign up at anytime. There are over 430,000 new accounts created on a daily basis. I highly recommend getting involved if you want to gain exposure for your business online.

Don’t know where to start? Follow me on Twitter, or check out these resources on how to gain more targeted followers quickly!

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Are You Capitalizing On Facebook Ads?

Unless you live under a rock, it’s pretty clear that social media is taking over the internet. Many businesses are taking advantage of the value that facebook ads bring.

Facebook’s amount of users succeed all other platforms combined. If you’re using it to build an audience, then it is very critical you utilize these resources. The amount of search options it has allows you to reach out to certain demographics that would be nearly impossible to do without the internet.

Now over 2 million users are implementing this program. Will you be the next one?

Here is why you should capitalize on facebook ads:

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#1. Everybody Uses It

9 out 10 people you ask will say they’ve either had, or continue to operate their facebook accounts.

According to Statisticbrain, the amount of monthly active users is 1.7 billion. If you do the math, that is 1/4th of the entire human population.

A couple other stats to go by include:

  • 75% of adults age 18 & older admit to using facebook at least once per month.
  • The average amount of time spent on facebook is 18 minutes.
  • 50% of users login on ANY given day.
  • Over 74 million facebook pages are active as of 2016.
  •  75% of users are NOT from the United States. (global outreach is important.)

The results are there, now it will take some effort on your side. Finding your demographic is the hard part.

Make sure to be specific when targeting your audience, as it will save you lots of time from searching through irrelevant topics. With a 12% increase of sign ups from 2014 to 2015, it seems like facebook isn’t leaving us anytime soon.

#2. Influences Your Buying Decisions

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Facebook is by far the most widely used platform in social media. It has become the go to place for owners to sell and buyers to purchase on the internet. As a matter of fact, 78% of people say that social media posts play an important role in purchasing a product.

A Couple Facts

  • Did you know that around 70% of investors that receive a recommendation from a social media contact do, in fact purchase that item?
  • Aside from that, a recent survey concluded that around 1/4th of  social media users have bought an item after it was shared.
  • Good reviews can make or break the way your product performs. Whenever you click on a link for a book, chances are it will take you to the detail page, where you will be able to read every single type of feedback it has received.

Word of mouth advertising is similar to your reviews, and is by far the most powerful form of offline marketing.

If you buy something from a business, and in return are satisfied, chances are you’ll be letting other people around you know. The share button on facebook pages are easily accessible. This gives readers and viewers a chance to let others know about your content.

 

#3. It’s Cheaper Than Other Sites

With laser-focused search options for your ads, facebook sure stands out with their cheap daily pricing as well. You can be exposed to thousands of potential likes and followers depending on your platform within 24 hours.

I’ve seen a friend of mine spend 2$ for the whole day on facebook ads, later resulting in 350 likes to his page. If you can’t afford 2$ per day, then you probably shouldn’t be in this type of business.

This great flexibility allows you to pay more attention to other cost factors in your business. You don’t have to spend hundreds of dollars every month on empty promises from a third-party you never knew much about to begin with.

Are you debating between facebook or twitter for your ad campaigns?

Here is something that can help you make a better choice:

 

#4. You Gain Customers

Facebook ads are used to gain customers, right?

The whole point of creating this was for other means of exposure on the internet with advertising. Many businesses have their own page, and treat their campaigns as a chance to gain potential prospects.

Each year, the facebook executives release their revenue report. You can see below that advertising overpowers the other options of it’s earnings.

I highly suggest investing your money into this if you want your business to grow online.

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If people click like on your ad, it will begin to show up on their news feed. After a post has been published, people who have “liked” this page will begin to see their updates and posts for themselves.

This increases your overall chances of a targeted audience being able to find your business niche, as they can share it with their friends as well.

 

In Conclusion

Whether you’re just getting started as a business, or you’re a 10 year blogger, facebook ads are a must have for advertising purposes. With the low daily budget settings, and laser-focused search options, the pros far outweigh the cons.

What about you? Do you feel like facebook ads are beneficial for everyone, or just certain niches?

If you’re a twitter user, let me know your comparison to both. Comment below your thoughts!!

 

 

 

3 Effective Ways To Skyrocket Your Twitter Followers

If you’re new to twitter & just starting out, chances are you have a limited amount of followers at the moment. Gaining a fan base can be tedious and stressful, but there are plenty of ways around this.

Now, I’m no twitter god or anything, but the methods I have applied are bringing in results that have proven to be successful time & time again.

When you are trying to build a brand for your business online, social media is your oxygen. Without it, you simply will NOT survive. Learning how to utilize Twitter will make your life so much easier.

Follow these 3 effective ways to skyrocket your followers:

 

1. Schedule Your Tweets

Automation is key if you want to see consistent results in connections. A recent study suggests that people who tweet on a regular basis have more followers. Scheduling your tweets are great because it saves you time so you can:

  • Focus on other marketing tactics such as advertising
  • Connect with people who may be sleeping when you’re awake, and vice versa
  • Increase your overall engagement; you spend less time tweeting live, therefore you can engage more

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I highly recommend trying out SocialOomph or Hootsuite when getting started. You can use them together or separate. Whether you want to just strictly schedule tweets, or track analytics, you can find these necessities easily available at no cost.

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 I do want to mention that there are paid versions of each too, but stick with the free programs to test which one benefits you more.

 

You can read the pros and cons to each automation program here, and then decide from there.

 

2. Tweet Quality Content

I can’t stress enough how important this one is. Nobody looks for boring things to read. People want to be inspired and feel like what they’re consuming is beneficial.

You want to make it appealing to viewers so they have the urge to share it with their followers.

Good content spreads like wild fires. As soon as it makes it to a certain stage of exposure, it can become viral within 24 hours.

 

Key Tip: Be sure to include links that trace back to other articles regarding your topic. You can create a positive stigma for yourself by sharing other people’s content.

Including helpful resources will make your target audience want to come back to your feed for more knowledge.

Take Jeff Bullas for example.

He is a blogger and the #1 Global ‘Digital Marketing Influencer’ of 2016. With 400,000+ followers on twitter, it’s obvious what he does is working. Every one of his tweets are packed with can’t miss content relating to social media marketing.

Once you have an established audience by tweeting good content, the amount of engagement will increase.

 

3. Join Twitter Chats

With over 450 million tweets sent out each day, I’m positive  there is something you can find of interest.

Before you dive in, be sure to:

  • Know the value your chat topic can bring to you
  • Be aware of what hashtag you’ll be using
  • Break down your questions separately

 

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Picking something relevant to your company or business is important when searching for a specific chat. Asking the right questions can impact your results you get from the chat itself too. Choosing your hashtag is the key to of all of this because it connects you to the most accurate topics being discussed.

If you’re marketing cars, try using hashtags such as “Hondas” or “Toyotas.”

Using short and simple ones will help you stay away from the irrelevant topics, and save you lots of time.

 

What About You?

These are just 3 of the many ways to increase your twitter followers. What about you? Do you have any strategies or techniques you’d like to add onto this?

Let me know what you think in the comments below!