2 Essential Ways To Link Your Social Media Presence To Your Website

link your social media

Your social media presence online can bring your business to the next level.

However, simply just having a Twitter or Facebook will not cut it.

In order to fully benefit from these traffic generating platforms, you need to link your sites back to your blog. It seems obvious, but more than 40% of businesses are NOT doing this.

In this post, I will explain to you how you can link your social media presence sites back to your website so you can increase your exposure. Potential customers can learn more about your brand, or even purchase your products.

Let’s begin.

 

The Power of Share Icons

Your blog’s content is what will keep readers coming back. Adding these little powerful icons on your website will increase your chances of someone sharing your article. The average human being is lazy & needs something simple in order to take initiative. With 1-2 clicks, your content can easily be seen by millions.

If you don’t include these share buttons, you’re losing out on a huge amount of potential engagement.

The top areas to insert these would be:

  • eBooks
  • Images
  • Videos
  • Blog Articles

Below is an example from Mashable. One article has the share buttons, and the other shows them without.

link social media presence

Imagine yourself viewing this on your computer or mobile screen. Let’s say you really enjoyed reading it, and believe that others should too.

The image on the right allows you to share it via any platform. Within a couple minutes, your content is viewable by a targeted audience.

Looking at the left image leaves you in a stagnant position. What’s next? How do I share this?

Including share buttons is extremely important. Eliminate these questions by giving your audience a way to share it.

 

One Link Back To Your Site Isn’t Enough

This tip is the most important one, in my opinion.

Getting people to read your content is your main goal, right?

Majority of the top social media platforms provide a link section for you. You should be linking your main website to EVERY platform.

Twitter, Facebook & Instagram allow you to insert a link to go along with your bio section.

Here is an example by Neil Patel, founder of CrazyEgg, inserting a link on Twitter:

Image result for twitter bio example for link

Notice how he not only includes his mentions, but the link to his main website is visible for everyone to see.

This is a perfect example on how to utilize your link section on Twitter.

Let’s take a look at how Instagram works now:

Image result for instagram bio link example

  1. Navigate to your homepage on Instagram.
  2. From there, click “edit profile.”
  3. There will be a section where you can submit your “website” link.
  4. Insert your link, and then click Done.
  5. Your profile will now show your website link after your initial bio section. 

It takes literally 30 seconds to perform these tasks. If you run an eCommerce website, you should without a doubt be using Instagram to showcase your products.

Giving people an extra link to your main website will increase your potential sales in the long run.

Last but not least, Facebook:

Image result for add website url on facebook

This example demonstrates how to edit your “About” section.

  1. To add your website URL, click “Edit” under your Contact Info. 
  2. Enter your preferred website URL.
  3. Once you submit your changes, everyone can view your link. 

If you own a seperate business page, adding your link is vital to gaining more organic traffic.

The goal is to get people to click on your website link, which can ultimately grow your fan base.

 

In Conclusion

Now it’s your turn!

These simple tips can grow your social media presence, and business exposure in the long run if you apply yourself.  Keep in mind that these key processes need to be repeated multiple times, on a daily basis. Add social share buttons at the end of every post you publish, as well as on the sides of your website.

What about you? Do you implement these widgets on your website? If so, has it improved your engagement rate?

Please comment below to share your thoughts!!

 

 

 

 

The Definitive Guide On Why Businesses Need Social Media [Infographic]

Image result for social media

When it comes to growing your business, social media should be at the top of your list. Whether it be any of the social media platforms, the amount of unique users you can reach is basically unlimited.

This infographic will cover 4 of the major social media sites, and explain why you need to take advantage of them. From driving targeted traffic, or building a relationship with customers, increasing your sales & brand awareness starts with this.

After reading this post, you will be able to determine which social media applications can work best for your business. Try using one to two at time if you’re just starting out, as diving into all at once can decrease your potential engagement.

According to Statista, an estimated 2.3 billion actively use the internet. 

That’s more than 1/3rd of the entire population. 

Image result for number of businesses using social media 2016

As you can see above, all sizes of businesses are continuing to use social media to increase brand recognition.

Let’s take a look at each platform & how it can benefit your business:

Twitter

Other key advantages include:

#.1) Spy on your competition.

#2.) Marketing is FREE.

#3.) You can track analytics. 

#4.) If you’re really trying to gain exposure, try Twitter Ads

[RECOMMENDED: 4 Valuable Reasons Twitter Can Benefit Your Business]

Image result for twitter benefits

Facebook

This social media giant has over 1 billion active users. I highly recommend starting with this platform, and here is why:

#1.) Laser focused ad targeting

#2.) Its’ FREE marketing

#3.) More than 75% of active users are outside the U.S. (builds global outreach)

[BONUS: 4 Powerful Benefits Of Facebook Advertising For Your Business]

Facebook for the Needs of Your Small Business-compressed

YouTube

Video marketing is rapidly increasing in popularity. YouTube allows you to reach targeted audiences quickly in many ways:

#1.) More than 4 billion video views PER DAY.

#2.) Your Google rank can increase, improving SEO. 

#3.) The ability to re-purpose your content isn’t difficult.

#4.) You can leverage events and promotions within seconds.

Image result for youtube benefits

LinkedIn

LinkedIn is the new Facebook for businesses. Companies rely on this platform to search for potential employees too. Revenue growing guru, Neil Patel, says that LinkedIn is his #1 platform for promoting his companies to gain exposure.

Let’s take a look at why this is:

#1.) You can showcase your latest services & products you plan to promote. 

#2.) Like Twitter, you can also keep track of your competitors.

#3.) Your content can be seen by millions of users, also increasing organic SEO.

Image result for linkedin benefits

In Conclusion

Image result for businesses using social media

Compare your business to the chart above. Where would you consider to be at?

What about you? What social media platforms do you use most for your business/website?

Is there anything else you’d like to add?

I hope you enjoyed this post, and are now able to determine which ones will work best for you.

Please comment below with your thoughts, comments & concerns!!

 

5 Brilliant Yet Simple Approaches To Increase Twitter Engagement

Increase twitter engagement

[Source: xen.com.au]

Are you having trouble getting your tweets seen?

How impressive is your engagement percentage?

Without the right amount of engagement, you basically don’t even exist on Twitter. The impact & value it brings can shape you into a well-known commodity in the Twitter world.

[See Also: Follow These 3 Effortless Ways to Stop Failing At Twitter]

By the end of this post, you should be able to apply these valuable resources to your own marketing plan.

Let’s jump right in.

#1: Monitor your character count

With smaller limits compared to Instagram & Facebook, the process of keeping your tweets to 140 characters can be challenging. You’ve created this mind-blowing tweet, and nothing will stop you from posting it.

But when you go to hit tweet, you can’t click on it. That feeling of anger runs through your blood as you curse the Twitter gods in your head.

What if I told you……less means more.

In fact, if you can limit your tweets to around 100-110 characters, your engagement level increases by about 17%. Leaving some space to allow commentary should be encouraged, as this plays right into the whole engagement factor itself.

They may not be directly connecting to you, but sharing your information with their audience is just as helpful for you.

increase twitter engagement

[Source: socialmarketingwriting.com]

 As you see in the image above, leaving some room gives your followers the reasonable amount of characters to work with. Now they can share your content without eliminating an outlet for them to express their opinion about it.

 

#2: Incorporate tweets with links & images

According to social media scientist, Dan Zarrella, higher engagement comes down to one thing:

As the amount of links a user tweets increases, the number of followers they have also increases.

 

Lots of marketers are beginning to take full advantage of inserting links into the their tweets. You’d be surprised about how much attention you can receive.

increase twitter engagement

[Source: QuickSprout]

Here are a couple of key reasons why they help:
  1. Links contribute to 90% of ALL Twitter engagement.
  2. Tweets with links get around 85% more retweets.
  3. Adding an image to your link increases your chances of being retweeted by 150%

The data is all there. Tweets perform extremely well with media attached to them.

You can increase your click-through rate and favorites too. Even though there are other marketing methods that convert better with plain text, your content should contain links & images about 75% of the time.

[Related: Check Out These Killer Techniques On How To Build Back Links]

 

#3: Timing is everything

The image below breaks down the times you should be tweeting at.

As you can see, the 9am-12pm periods correlate to an increase in volume of tweets. Moving down the graph, you can see an advanced statistic that gives you the specific time zone you’re located in.

increase twitter engagement

[Source: Buffer]

Internet Live Stats reports that there are 350,000 tweets going out every minute.

In order for you to reach users outside of the United States, scheduling your tweets is a must.

[Must Read: Learn How To Gain More Traffic & Save 4 Hours Per Day With This One Tool]

I highly recommend tracking your analytics with Google.

These are a couple of things you can keep tabs on:

  • Where your visitors are located (country & state)
  • The languages they speak
  • Which internet browser they are using
  • Your highest and lowest performing pages
  • The type of links people are clicking on

Here is an example of the demographic section. At the bottom left, you can view by language, country or city.

increase twitter engagement

[Source: blog.kissmetrics.com]

#4: Use hashtags the right way

In this section, I want to get a little more in-depth. A vast amount of users feel like a deer in headlights when it comes to utilizing the hashtag.  If you’re one of those people, keep reading.

What is a hashtag & what does it do?

A hashtag is a type of label or metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content.

Let’s take a look at these steps on how to search for a hashtag:
  1. Login to Twitter via mobile or desktop. (I’m using mobile in this example below.)
  2. Click on the magnifying class in the top right section of your Twitter app.
  3. A ‘Search Twitter’ box will come up, so type your words(s) you’re looking for.
  4. Hit search on the bottom right of your screen, and boom!
  5. Your hashtag you chose will appear on one large feed with every tweet using that same keyword.

 

In this image, great is the word they searched for. If you notice, all of the tweets that have the word ‘great’ in them will show up in one feed.

increase twitter engagement

[Source: Google Images]

Remember to keep your hashtags more short than long. You don’t want to interfere with the quality of your content due to a long hashtag. Be creative & never tweet anything off topic.

#5. No CTA’s, No conversions

Think of a couple big name marketers. We’ll start with the world’s #1 business blogger, Jeff Bullas.

His ability to create a sense of urgency on his readers is astounding. Getting your targeted viewers to take action should be easy, it’s knowing WHY they visit that keeps things interesting.

[Check Out These Excellent Social Media Jobs Hiring Right Now!]

Call to actions, otherwise known as CTA’s, is a simple instruction to your audience to generate an immediate response.

This usually results in them taking some sort of initiative to start applying the content they just took in.

increase twitter engagement

[Source: DanZarrella of Hubspot]

Ah, the good ol’ Dan Zarrella.

According to his case study above, adding the word ‘please’ in front of your verb can clearly produce success.

Being polite & respectful with your CTA’s towards your readers can help you stand out from everyone else. Remember to make it valuable as well. Create an impact so they will come back to your site for more content. Give everyone a reason why they should choose you over another blogger.

In Conclusion

What about you? Which methods work best for you? Is there anything you’d like to add?

I would love to hear from you all in regards to this.

Follow these examples & I guarantee you will see an improvement.

Please comment below & let me know your strategies on increasing your Twitter engagement.