How impressive is your engagement percentage?
Without the right amount of engagement, you basically don’t even exist on Twitter. The impact & value it brings can shape you into a well-known commodity in the Twitter world.
By the end of this post, you should be able to apply these valuable resources to your own marketing plan.
Let’s jump right in.
#1: Monitor your character count
With smaller limits compared to Instagram & Facebook, the process of keeping your tweets to 140 characters can be challenging. You’ve created this mind-blowing tweet, and nothing will stop you from posting it.
But when you go to hit tweet, you can’t click on it. That feeling of anger runs through your blood as you curse the Twitter gods in your head.
What if I told you……less means more.
In fact, if you can limit your tweets to around 100-110 characters, your engagement level increases by about 17%. Leaving some space to allow commentary should be encouraged, as this plays right into the whole engagement factor itself.
They may not be directly connecting to you, but sharing your information with their audience is just as helpful for you.As you see in the image above, leaving some room gives your followers the reasonable amount of characters to work with. Now they can share your content without eliminating an outlet for them to express their opinion about it.
#2: Incorporate tweets with links & images
According to social media scientist, Dan Zarrella, higher engagement comes down to one thing:
As the amount of links a user tweets increases, the number of followers they have also increases.
Lots of marketers are beginning to take full advantage of inserting links into the their tweets. You’d be surprised about how much attention you can receive.
Here are a couple of key reasons why they help:
- Links contribute to 90% of ALL Twitter engagement.
- Tweets with links get around 85% more retweets.
- Adding an image to your link increases your chances of being retweeted by 150%
The data is all there. Tweets perform extremely well with media attached to them.
You can increase your click-through rate and favorites too. Even though there are other marketing methods that convert better with plain text, your content should contain links & images about 75% of the time.
#3: Timing is everything
The image below breaks down the times you should be tweeting at.
As you can see, the 9am-12pm periods correlate to an increase in volume of tweets. Moving down the graph, you can see an advanced statistic that gives you the specific time zone you’re located in.Internet Live Stats reports that there are 350,000 tweets going out every minute.
In order for you to reach users outside of the United States, scheduling your tweets is a must.[Must Read: Learn How To Gain More Traffic & Save 4 Hours Per Day With This One Tool]
I highly recommend tracking your analytics with Google.
These are a couple of things you can keep tabs on:
- Where your visitors are located (country & state)
- The languages they speak
- Which internet browser they are using
- Your highest and lowest performing pages
- The type of links people are clicking on
Here is an example of the demographic section. At the bottom left, you can view by language, country or city.
#4: Use hashtags the right way
In this section, I want to get a little more in-depth. A vast amount of users feel like a deer in headlights when it comes to utilizing the hashtag. If you’re one of those people, keep reading.
What is a hashtag & what does it do?
A hashtag is a type of label or metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content.
Let’s take a look at these steps on how to search for a hashtag:
- Login to Twitter via mobile or desktop. (I’m using mobile in this example below.)
- Click on the magnifying class in the top right section of your Twitter app.
- A ‘Search Twitter’ box will come up, so type your words(s) you’re looking for.
- Hit search on the bottom right of your screen, and boom!
- Your hashtag you chose will appear on one large feed with every tweet using that same keyword.
In this image, great is the word they searched for. If you notice, all of the tweets that have the word ‘great’ in them will show up in one feed.
Remember to keep your hashtags more short than long. You don’t want to interfere with the quality of your content due to a long hashtag. Be creative & never tweet anything off topic.
#5. No CTA’s, No conversions
Think of a couple big name marketers. We’ll start with the world’s #1 business blogger, Jeff Bullas.
His ability to create a sense of urgency on his readers is astounding. Getting your targeted viewers to take action should be easy, it’s knowing WHY they visit that keeps things interesting.[Check Out These Excellent Social Media Jobs Hiring Right Now!]
Call to actions, otherwise known as CTA’s, is a simple instruction to your audience to generate an immediate response.
This usually results in them taking some sort of initiative to start applying the content they just took in.Ah, the good ol’ Dan Zarrella.
According to his case study above, adding the word ‘please’ in front of your verb can clearly produce success.
Being polite & respectful with your CTA’s towards your readers can help you stand out from everyone else. Remember to make it valuable as well. Create an impact so they will come back to your site for more content. Give everyone a reason why they should choose you over another blogger.
What about you? Which methods work best for you? Is there anything you’d like to add?
I would love to hear from you all in regards to this.
Follow these examples & I guarantee you will see an improvement.
Please comment below & let me know your strategies on increasing your Twitter engagement.